I was tasked with creating a sub brand and communication materials for a short film competition run by Virgin Media. The sub brand had to work over different mediums such as web, print, motion and the final event interior.
Taking key themes of diverse energy and new talent a concept of 'bursting shards of light' was developed. This was flexible and could be adapted to be used in a number of different circumstances. I worked closely with 3rd party agencies to direct the TV commercial and help develop the event branding.