The Problem

Jones & Bowen are a London based boutique design consultancy focused solely on creating luxury products for international clients. They required an identity that would reflect their passion for technology and luxury that could also be applied to their own range of products.

The Solution

An identity was developed that reflected their combination of traditional craftsmanship and use of modern technology. The mark was flexible enough to be applied to a wide range of their own products but still retained a distinct personality that would set them apart from other agencies. Visually this was executed with the combination of serif and sans serif typography and a strict black & white colour pallet.