A great user expereince
I craft digital experiences that users will intuitively enjoy and find easy to use. The advantage for your company is they will reward you with their trust and their business. When experiencing a product that is confusing and hard to use, they will quickly take their business elsewhere. Putting the user at the centre of the design ensures your product will perform at the best of it's ability.
Creating better brands
I can help your brand communicate effectively and genuinely with its target audience thus adding value to your products. A brand is much more than a logo, it's everything a customer comes in contact with in your company. Once a solid set of values have been create you can then start to effectively control the experience your customers have when they come in to contact with your company.
I'm a British designer who specialises in creating brands and digital experiences. My wide range of experience includes creating visual identities for large brands such as Virgin, working for McCann Erikson in London, as well as designing mobile apps for tech startups in Latin America.
Social photographic project: What Made you Happy?
'What Made you Happy?' or in Spanish, '¿Qué te hizo Feliz?' is a social photographic project where I take portraits of people and ask them one question: What made you happy this week? The project started when I travelled from Buenos Aires, Argentina to New York, USA via land. In every place I stopped I interviewed the people I met. The 18,000km journey took 5 months and I interview 120 people.
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